Coca-Cola has introduced a new beverage: Glaceau Smart Water. (I’m serious.) They distill Connecticut spring water and then add minerals into the distillate. What’s “smart” about that?
A better approach to “smart” water, I think, is that taken by a British firm, SmartWater Technology Ltd. They make a liquid containing a code that can be read under ultraviolet light. I note that SmartWater Technology Ltd. is aware of the importance of branding:
“We do not take awareness or knowledge of the SmartWater brand for granted, which is why this work continues to be a fundamental component in our ongoing crime-fighting strategy. We are always searching for dynamic new ways to promote our brand to the criminal fraternity and wider communities. Only by doing so will we continue to ensure that SmartWater remains the UK’s most powerful crime deterrent.”
What I don’t know is what Coca-Cola knows about the extent of the UK firm’s world-wide trademark rights. Bring in the lawyers.
“The Coca-Cola Company brings you glacéau smartwater, vapor distilled water with electrolytes. ”
“SmartWater consists of a liquid containing a code that can be read under ultraviolet light. It is intended to be applied to valuable items, so that if they are stolen and later seized by police, their original owner can be determined. Another application is a sprinkler system that sprays a burglar with the (invisible) fluid, which cannot be washed off and lasts for months, to generate evidence that connects a suspect to a specific location.”
“Made by a US bottler called Glaceau, Smart Water begins as an artesian spring in Northern Connecticut. After the water is distilled,a balance of Magnesium, Potassium, and Calcium is introduced, adding electrolytes. The attractive bullet shaped plastic container with the traditional sport cap reinforces the product’s image. Smart Water is a product for anyone who wants to look and drink their best during tennis, golf,workouts at the gym,or in the school lunch room. Smart Water is just that: smart!”
It’s naive of these guys to call for a ban on offensive autonomous weapons.
Countries who adhere to the ban would do everything they could to develop proto-autonomous weapons – right up to the fuzzy gray line of what’s proscribed, capable of plug-n-play activation on a moment’s notice.
Countries who don’t adhere to the ban will call the rest of us, “suckers”.
“[Similar bans have] worked for things like chemical and biological warfare.”
“I think the Kurds and some Syrians would beg to differ.”
(Stephen Hawking is looking good, by the way. I think he’s put on a bit of weight.)
Hawking, Musk, Wozniak warn of military artificial intelligence arms race – Trending – CBC News.
U-turn of the euro could be an exit threat after Greece – The Globe and Mail.
“Roach Motel”? I think columnist Reguly meant “Hotel California”: Call it the Hotel Euro Union.
The beckoning lady with the Mercedes Benz and the pretty boys she calls friends invite the stranger to stay for the night. Such a lovely place. He ignores the voices down the corridor…This could be heaven or this could hell.
You can check-out any time you like, but you can never leave.
What a nice surprise. Bring your alibis.
I listened to this twice – it’s pretty dense. It’s premise is inspiring – we’re getting better (fewer fatalities due to violence). But the forecast is scary.
“On the surface your idea seems deeply counterintuitive, warfare and all of the destruction that comes with it, you think is one of the great engines of human progress.”
Here’s the website for the audiofile and the itune link for the identical podcast.
A couple of weeks I ago I thought the Greeks deserved the catastrophe that is approaching them. After all, they’ve brought it upon themselves through decades of living beyond their means and electing irresponsible leaders.
Now that it’s time to settle the accounts, I think the terms that the Germans and French are demanding are too strict; they’re trying to save the Euro and correct decades of mismanagement (in Greece) with some gut-wrenching strictures.
My main concern is with the human suffering that the strictures or Grexit will impose. The EU, the Brits, the US, and Canada should get read to help Greek civilians get access to food and medicine. They won’t be able to afford enough of either if they have to pay with drachmas.
My secondary concern is the potential for civil war/military coup. Human suffering will dramatically increase political unrest and encourage the Colonels and the neo-Nazi Golden Dawn party.
My tertiary concern is that if the West doesn’t step in to help the Greeks the Russians will, gladly, in return for cooperation on defense (naval bases) and energy programs (pipelines).